The Mediterranean Taste Awards
Mediterranean Taste Awards
Our Concept
The creation of the Mediterranean Taste Awards was based upon a simple and clear vision, which is to spread the benefits and merits of the Mediterranean diet, through the discovery and promotion of the most innovative, brilliant, and unique in taste food creations.
In our organization, we are strong proponents of the idea that the Mediterranean Food has No Boundaries and our mission is to do our best to find those producers who passionately create unique in taste edible products with top quality ingredients and present them to the wider food community via a transparent and unique evaluation process.
The first year’s competition and Next steps
Having successfully completed the first Mediterranean Taste Awards 2020 with the participation of 330 food brands and 290 awarded brands, we continue with confidence and optimism to the second Mediterranean Taste Awards 2021. The second year of the competition, brings significant changes and additions with regards the structure of the awards by adding distinct Food Product Award Categories where food producers can choose to compete and also we have added New Geographical Locations and New Award Categories.
Why Mediterranean Taste Awards
With the participation in Mediterranean Taste Awards 2021, producers get the unique opportunity to enhance the recognition, visibility, and promotion of the food & beverage brands. In addition, the producers will have the chance to differentiate their brand from its competitors and increase the potential of reaching new customers in different geographical locations and also further enhance their brands reputation in the areas where already operate.
The food & beverage brands will be:
- Evaluated by top class food scientists and experts in the food – beverage and gastronomy industry
- The awarded brands will be promoted directly to our 5000 European based trade-buyers and food merchants
- The awarded food & beverage brands will be listed on the medtasteawards.com with the full description and award characteristics of the each awarded brand
- The winners will also get promotion through the MTA 2021 social media marketing camping including its monthly newsletter reaching thousands of food industry participants as well as individual customers.
The Awards
#1 Excellent Taste Awards
Any Extra Virgin Olive Oil is qualified to participate in this session.
#2 Excellent Taste Organic Awards
Only Extra Virgin Olive Oils from organic farming are qualified to participate in this session.
#3 Innovation Awards
For the Innovation food & beverage Awards, we examine the final product according to the five (5) general consumer expectations: Pleasure, health, convenience, physical, and ethics.
Also, drivers of innovation can be divided into 5 trends.
Pleasure: Sophistication, Fun, Variety of senses, pleasure, Exoticism
Health: Vegetal, Natural, Medical
Physical: Energy well-being, Slimness
Ethics: Solidarity, Ecology
Convenience: Time-saving, Easy to handle, Nomadism
#4 Packaging & Design Awards
In an economy driven by consumers, the traditional viewpoint of packaging is not effective either for the consumer or the business. Instead of focusing heavily on production only, effective packaging should be considered from the following three viewpoints:
1.Viability, i.e. maintainable and enabling brand development
2.Feasibility, i.e. practical and realizable
3.Desirability, i.e. enticing to consumers.
For the Design & Packaging Olive Oil Awards we examine the following :
Brand Identification, Shelf impact, Messaging Communication, Aestheric Appeal, Graphic Elements, Placement, Logo, Legibility, Readability, Brand Perception, Product Perception, Confusions, Misidentifications, Impact of Color, Flow of Innovation, Comprehension, Brand Recall
The public vote counts 30% of the overall score of the Design & Packaging Award. 70% of the overall score is becoming from the Panel Leaders of the Packaging & Design Competition.
#5 London Buyer’s Choice, By Mediterranean Taste Awards
The MTA 2020 Judging Scoring Scale
Platinum award: 73 – 100
Gold award: 57 – 72
Silver award: 41 – 56
Bronze award: 25 – 40
Marketing and Promotion Activities
In Mediterranean Taste Awards, we focus first on meeting the needs of the food producers and business partners. We are committed of constantly expanding the marketing presence of the Mediterranean Taste Awards Brand to the geographical locations we target to expand our activities, helping this way the laborious effort of the producers to promote their awarded brands.
For that reason, we are focused on investing in new technologies and to further enhance our relationships with media and communication partners in order to strengthen our position as a leading, specialized food media services organization.
The Assesment Model Sensory Analysis Process
The Assesment Model
The assessment process of the competing brands for the Med Taste Awards 2021 will be based on a Hybrid structure, which means that all the food samples will be evaluated both in-house and remotely by our chefs and other highly skilled professionals with profound experience in the food industry.
The in- house evaluation will be held in Greece, London and Berlin in small groups which will be coordinated by the panel leader and the final scoring will be collected and organized via our proprietary, state of the art evaluation and scoring system platform.
If needed, we can induct to our team an assessment member (jury) which can participate in the evaluation process entirely remotely.
Preparation & Presentation Method
The food and beverage samples will be presented to the judges for blind tasting unbranded
Judging Process & Scoring Method
- In order to ensure that the evaluation methodology of the food and beverage samples is credible, transparent and unbiased, we have introduced a sensory evaluation. The Sensory evaluation was one of the earliest methods of quality control and it is still widely used in the industry.
- A scientific discipline used to evoke, measure, analyse and interpret reactions to those characteristics of foods and materials as they are perceived by the senses of sight, smell, taste, touch and hearing.
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The food products are presented to the judges for blind tasting unbranded
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We store and prepare the olive oil samples according meeting the heist hygiene standards depending of the nature of the food product
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We have introduced two more different levels of blind assessment, apart from the regular tasting. Cross tasting of samples in a second group of judges and repetition of the same sample from the same group of judges that performed the first tasting
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The Juries have zero prior knowledge of the product’s brand name and/or other sensitive information and the scoring method is been made securely using our online proprietary rating platform where each jury send its own score for each assessed product
Products we accept
Below the Categories of Food & Beverage that we accept for judging on MTA 2021 Awards
If you can find your product category please contact us either by email info@medtasteawards.com or you can use our Live Chat.
Support FAQs
Below you’ll find answers to some of the most frequently asked questions at Mediterranean Taste Awards 2021. We are constantly adding most asked question to this page so if you have a question and don’t see your answer, don’t hesitate to email us at info@medtasteawards.com
Fees
What is the Fee of registration
What is the fee for registering for the competition
The entry fees to the competition are the followings :
Second Period (June 15-17)
- Standard Price: € 90 (From February 23th to June 08, 2021) per brand per award category
Note: For any additional product the cost is € 60 for any of the five (5) categories of the Awards.
Please, visit the Online Registration System ORS, to start to register the food and beverage brands.
Any amendments to the registration deadlines will be informed to clients via email.
